Uniqlo has previously launched a Twitter-based campaign entitles "Sporttweet" to promote its summer sportswear. Djokovic's tie-up with Uniqlo would appear to mean that his three-year deal with Sergio Tacchini has ended.
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FR , a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g. Special sports line they develop is for tennis, and along with the world no.
They see Novak as an ideal ambassador who will introduce their brand to new markets. Novak appointed Uniqlo Ambassador Events Other Tennis Gear. Share: 0 Shares. By Tennishead Editor. But, rather than jump across to one of the established brands, Djokovic signed with a Japanese fast-fashion brand, Uniqlo, which has some experience with tech fabrics, but is better known for its puffy jackets and cut-price cashmere. The deal was a coup for the firm, according to Isabel Cavill, a senior retail analyst at Planet Retail.
It may have been jarring at first, but the image of Djokovic wearing the Uniqlo logo gave the company an instant lift into a whole new market. And so far the deal has been a harmonious one. The financials are undisclosed, but Djokovic has continued to win Grand Slams and has kept his nose clean, the two biggest concerns for his sponsors. Of course, the true indicator of success for sponsorship deals lie in their imitators.
It has since cemented its move into sportswear by signing a deal to dress the Swedish Olympic, Paralympic and Winter Olympic teams. The latter two deals are especially interesting, as Raonic and Stephens represent the post-Federer, post-Serena generation.
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