There are also luggage, candles and many other fun items. Her message of peace and love has been heard around the world. Celebrities especially love it. The best thing about what I do was the work I did with her. It may not get any better than that for Villasante, but she has had some other exciting high-profile collaborations, too, including a T-shirt with Pharrell, Dancing with the Stars, the NBA and Coca-Cola.
The concept was to get all of her friends and the people she loved together and celebrate. To help promote a feeling of positivity, she sketched out and made T-shirts with the concepts of peace, love and happiness… and her friends absolutely loved them. The idea turned into commerce in Alina was married, and in the process of selling an aviation-service company she and the father of her children had started when the market crashed.
So she had them printed up with her now-famous affirmations and gave them to her popular high-school-age children instructing them to sell them as if their future financial life depended on it. It was a crazy time. With the help of a forensic accountant, the aviation company deal went through after the holidays, so not only did they have the payout from that, but also a model for an exciting new clothing business.
The sudden success, however, was bittersweet for Villasante, who saw neighbors and friends having hardship because of the recession. The stark contrast humbled Villasante and convinced her it was a message from above. Villasante decided to start giving back. Her opportunity came when an earthquake hit in Haiti in She and a member of her design team headed to the grief-stricken island together with Partners in Health.
There were some kids, mostly with special needs, living in tents on the dirt and cribs that resembled. I try to remember the five greatest things that I'm grateful for at that moment. I focus on the positive; I focus on the glass half full.
I work through the hurdle of the negative and in the world of an entrepreneur, there's always ups and downs. There are daily challenges in everybody's business that you need to overcome. You're presented with a problem, you strategize yourself out of it, focus on the positive and keep going.
That's really where the winners are. I trusted others sometimes more than I trusted myself. Sometimes, we invest in consultants and other people to give us answers when we have fear or doubt. In reality, we know the answer, and the lesson here is to trust your gut. Trust your intuition. Align yourself with your community -- friends, family and most of all your voice. Find your passion and strength and stay true to them. Don't change to conform to somebody else.
Stay true to who you are. Let your voice be heard. Identify your superpower. During the process of selling High Standard Aviation, Alina found her voice of positive energy and affirmations and used the clothes as her canvas to spread her message.
The movement quickly spread into the major retailers along with boutiques worldwide. It has been supported by iconic celebrity followings and brand collaborations.
The infectious attraction led her to the QVC platform.
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